Fresh Focus On Productivity!™

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MicroISV’s, It’s Time to Sell More Software!

Here’s the scenario: you’re a small, independent software developer
that against all the odds has created a commercial desktop app or web
service, working long, exhausting hours to create something you can
sell.

But you’re not a marketing person, a suit, or one of those people who somehow makes sales happen.

Guess what? Not a problem.

MicroISV Sites that Sell! was written to demystify one of the
strongest, fairest, and best marketing strategies that reputable
software companies can use to substantially increase their sales. It’s
a proven, deployable, debugged, and robust way of helping your
prospective customers comprehend the value of whatever it is you have
to sell.

How About A Taste? Check Out The Table Of Contents:

• Section I: Why microISVs fail to sell.
  -Mistake 1: Where’s your Hook?
  -Mistake 2: Ugly hurts.
  -Mistake 3: Too many words.
  -Mistake 4: Google AdSense on your site.
  -Mistake 5: The Invisible Man.
  -Mistake 6: Customer as Circus Animal.
  -Wrap up.
• Section II: The USP pattern.
  -The USP Pattern Components
  -The Hook.
  -Relevant Value.
  -Trust.
  -A Reason to Act Now.
  -The importance of momentum
  -Wrap up.
• Section III: Successful USP examples.
  -Oriador Staff Scheduling Software.
  -Bingo Card Creator.
  -UserScape Helpspot.
  -WP Text Ads.
  -InvoicePlace.
• Section IV: Creating your USP.
  -Exercise 1: Defining your Primary Customer.
  -Exercise 2: Defining your Relevant Value.
  -Exercise 3: Building credibility.
  -Exercise 4: Creating your Hook.
• Section V: USP Deployment Checklist.
  -The USP Web Site Deployment Checklist.
  -Conclusion: It’s time for action.

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