Discount Software – eBook: MicroISV Sites that Sell! – Bits du Jour
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MicroISV’s, It’s Time to Sell More Software!
Here’s the scenario: you’re a small, independent software developer
that against all the odds has created a commercial desktop app or web
service, working long, exhausting hours to create something you can
sell.
But you’re not a marketing person, a suit, or one of those people who somehow makes sales happen.
Guess what? Not a problem.
MicroISV Sites that Sell! was written to demystify one of the
strongest, fairest, and best marketing strategies that reputable
software companies can use to substantially increase their sales. It’s
a proven, deployable, debugged, and robust way of helping your
prospective customers comprehend the value of whatever it is you have
to sell.
How About A Taste? Check Out The Table Of Contents:
- Section I: Why microISVs fail to sell.
-Mistake 1: Where’s your Hook?
-Mistake 2: Ugly hurts.
-Mistake 3: Too many words.
-Mistake 4: Google AdSense on your site.
-Mistake 5: The Invisible Man.
-Mistake 6: Customer as Circus Animal.
-Wrap up. - Section II: The USP pattern.
-The USP Pattern Components
-The Hook.
-Relevant Value.
-Trust.
-A Reason to Act Now.
-The importance of momentum
-Wrap up. - Section III: Successful USP examples.
-Oriador Staff Scheduling Software.
-Bingo Card Creator.
-UserScape Helpspot.
-WP Text Ads.
-InvoicePlace. - Section IV: Creating your USP.
-Exercise 1: Defining your Primary Customer.
-Exercise 2: Defining your Relevant Value.
-Exercise 3: Building credibility.
-Exercise 4: Creating your Hook. - Section V: USP Deployment Checklist.
-The USP Web Site Deployment Checklist.
-Conclusion: It’s time for action.
You've read the series, now get the E-Book! Special EXTRA material not included in the blog series, plus three FREE templates!! Templates included are Time Management Matrix, Goal worksheet, and The Completion Journal. Only $24.99 for the book!

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